📩 Learning 3 - Salesforce Marketing Cloud - Contact Entry on Journey
This week I wanted to share some valuable learnings I gained about Contact Entry settings in Journeys in Salesforce Marketing Cloud. This setting determines how many times a contact can enter and receive communications during a journey.
Reflection #1: No Re-Entry
The contact can only enter the journey once and receive communications as per their eligibility.
Example: An onboarding email for a new employee 'X' in organization 'ABC'. During their employment, they will not receive another welcome email.
💡 Key Point: Once activated with this setting, you cannot change it—even in a new version of the journey.
Reflection #2: Re-Entry Anytime
The contact can enter the journey multiple times and receive the respective communications whenever eligible.
Example: An employee of organization 'ABC' can request a reset for their Outlook password anytime they forget it.
💡 Tip: This is useful for recurring actions or requests.
Reflection #3: Re-Entry Only After Exit
The contact must complete and exit the journey before re-entering to receive communications again.
Example: Employees at 'ABC' receive a birthday email every year from the HR team. They can re-enter the journey for their next birthday after completing the current one.
💡 Hack Alert! You can toggle between "Re-Entry Anytime" and "Re-Entry Only After Exit" when creating a new version of a journey.
Points to Note:
- No Re-Entry is permanent: If this setting is chosen and activated, it cannot be altered in future journey versions.
- You can switch between Re-Entry Anytime and Re-Entry Only After Exit in a new version if needed.
Note - these are just my observations and the official help documentation should always be referenced for accurate information.
I hope you found these insights and resources helpful. If you have any questions or want to share your own learnings, feel free to leave a comment below!