📩 Learning 1 - Salesforce Marketing Cloud SMS Send via Journey Insights

This week I wanted to share some valuable learnings I gained from working on our Salesforce Marketing Cloud SMS send activity.

Reflection #1: - Did you know that the `WaitByAttribute` attribute is only applicable for Date data type attributes? This got me thinking about how we can simplify our workflow and make it more efficient.

💡 Hack Alert! To avoid any complexity, I added a decision element to check the wait hour number - a clever way to work around this limitation. If you're interested in learning more, be sure to check out the Salesforce documentation on Wait Elements: Salesforce help document for Wait by Attribute Element

Reflection #2: When it comes to unsubscribing from SMS campaigns, there's an important consideration to keep in mind. According to the Help Document for Opt-out from SMS, if someone unsubscribes, they will be unsubscribed from all the keywords related to this long/short code on the backend. This got me thinking about how we can ensure our subscribers are removed from all relevant messages. Salesforce help Document

Reflection #3: I also stumbled upon a interesting quirk when it comes to reentry settings in SMS journeys.

For example:

• Use case 1: Consider Contact A and Contact B with same mobile number and different SubscriberKeys,
  • Journey Settings : Re-Enter anytime
    • The sms will be sent twice on the same mobile number
  • Journey Settings : No-Re entry
    • Then also the sms will be sent twice as the Subkey is considered
• Use case 2: Consider the Contact A and Contact B with same mobile number and different SubscriberKeys, but this time if Contact A opts out from the sms received then, the Contact B will not receive the sms as Opt out will be at mobile number level.

Resources to Bookmark:

If you're interested in learning more about Salesforce Marketing Cloud SMS integration or want to dive into some official resources, I've bookmarked some super helpful links:

1. SMS Working in Salesforce.
2. SMS Message Length.
3. Creating an SMS in Salesforce.

Note - these are just my observations and the official help documentation should always be referenced for accurate information.

I hope you found these insights and resources helpful. If you have any questions or want to share your own learnings, feel free to leave a comment below!